Funny fact...the only thing you could possibily write as a status on Twitter or Facebook is : I'm on Twitter, or I'm on Facebook.
But everyone knows that social media are not about being honest.You have to litteraly be extraordinary. Updating your page is a way to show the world you exist, otherwise people will think you're dead, or just borring which is even worse.
If the Internet is the Kingdom of impermanence, it's in war with Boredom Land.
Constantly reinvent yourself or die, that's what social media tell us.
Beside from making people even more self-centered, I think this tendancy to always stay in the newsfeed has been really challenging for businesses. Indeed, a company that decides to be on Twitter signs a fictitious contract with the public that says, "I'm newsworthy". So it is up to brands to keep their followers or fan basis entertained.
This is also true for famous people. I'm a fan of rap singer Lupe Fiasco on Facebook and I think he's doing a great job with his page. Not only he uses it to give people's official information about his album, concerts, or important events, but he manages to create a real relationship with the fans by simply staying aware of the news. Lupe Fiasco supports other artists on his status, wishes a happy mother's day, and ad personal pictures. Unlike Beyoncé, who only updates her status to promote herself or sell something.
I think it's important to stay creative to incorporate social media in a business. The whole point of it is to develop a different relationship with your client, one that you wouldn't have on a traditional communication's channel.
Do you have examples of companies or celebrities who use social media in an original way?
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